3 Vintage Shops on Going Virtual
MSP Mag: “Let’s face it: We’re in a time that was practically made for the phrase “All dressed up and no place to go.” Fortunately, local vintage shops are finding new ways to innovate despite the sartorial setback.
Last year, Amanda Baumann began supplementing her vintage clothing business with “story sales”—blink-and-you-miss-it events that incentivize her followers to tune in to Tandem Vintage’s Instagram account or risk missing out on the goods. But when COVID hit, she started selling on Instagram exclusively. “I was nervous about the transition,” she says. “It’s actually been the best move for my business.”
